REFERENCE DOCUMENTS, MANAGEMENT TOOLS, REPORTS AND OPINION ARTICLES FOR
ANYONE THAT WANTS TO KNOW MORE ABOUT THE SECTOR, LEARNING ABOUT ITS
PROBLEMS OR SOME OF THE KEY ELEMENTS IN EVENT ORGANISATION.
NOTES ON THE ORGANISATION OF A COMPANY ANNIVERSARY. Raimond Torrents
Management document for the preparation of the acts of celebrating a
company anniversary.
December 2003.
# 05.3 KEY ISSUES IN EVENT ORGANIZATION
THE BAD NEWS. Raimond Torrents
Dos and don’ts in how information is conveyed at events (particularly if it is
bad news).
Article published in IP MARK (No. 622) June 2004
HOW GOOD WAS JULIO IGLESIAS CONVENTION. Raimond Torrents
Opening or closing gala dinners and accompanying shows, who should be the star?
Article published in IP MARK (No. 623) June 2004
I WANT TO APPEAR ON THE NEWS! Raimond Torrents
The efficacy of events as communication tools and their limits.
Article published in IP MARK (No. 624) July 2004
HIGH NOON. Raimond Torrents
It is not easy to express yourself well before an audience but it is crucial to
the success of an event.
Article published in IP MARK (No. 625) July 2004
AN EVENT WITH A LOT OF GRPs? Raimond Torrents
Events as alternatives to conventional communication campaigns.
Article published in IP MARK (No. 628) October 2004
VASELINE. Raimond Torrents
Animation as a resource for attracting attention and facilitating communication.
Article published in IP MARK (No. 629) November 2004
# 05.4 PROBLEMS OF THE SECTOR
1.TO EACH HIS OWN. Raimond Torrents
Unfair competition in the world of events, professionals vs “pirates”.
Article published in IP MARK (No. 621) May 2004
IF I EVER MET YOU I DON'T REMEMBER. Raimond Torrents
The responsibility of the event industry to their customers as a barrier to
unfair competition.
Article published in IP MARK (No. 626) September 2004
HANDS UP! THIS IS NOT A ROBBERY! Raimond Torrents
The sector's poor reputation, its reasons and possible solutions.
Article published in IP MARK (No. 627) October 2004
# 05.5 OVERVIEW OF THE SECTOR
OPEN-DOORS TALKING ABOUT. Víctor Espuelas
Market analysis of the organisation of events through its professionals.
Article published in ANUNCIOS (no. 1014) May 2003
# 05.6 OTHER ARTICLES ON EVENTS
THE COMPANY EVENT AS A COMMUNICATION ELEMENT. Raimond Torrents
The event as a communication tool. Elements to be taken into account for
organisation.
Article published in the ESADE ASSOCIACIÓN magazine (no. 93) May-June 2001
